With the new reservation system,
customers have to enter the full credentials that match a government
issued ID. This should prevent scalpers from using bots to reserve all
the iPhones.
The reservation window is available for
only 3 hours every day. Customers who have been successful in reserving
an iPhone will be notified by 9:00 pm via email so that they can
purchase their iPhone from an Apple Store the following day.
Apple has also stated that it will not
sell iPhone 4S or iPhone 4 to walk-in customers, which should keep the
scalpers from hiring migrant workers to stand in line for them.
Due to high demand, we are accepting a limited number of iPhone
reservations per day. To request an iPhone reservation, please choose
your store and the iPhone you want. If we have an iPhone reservation for
you, you’ll receive a confirmation email by 9:00 p.m. tonight that
includes the time when you can pick up your iPhone tomorrow. A
government-issued photo ID matching the name and ID number on your
reservation is required for iPhone purchases. If you don’t receive an
email, we were unable to reserve an iPhone for you, and you can try
again another time. Only those who receive an email confirming their
reservation will be able to purchase an iPhone; we will not be selling
iPhone 4 or iPhone 4S to walk-in customers.
It remains to be seen if Apple will implement a similar iPhone reservation system in China where it had to cancel the iPhone 4S launch at Apple's stores and also suspend in-store sale of iPhone 4S due to safety concerns due to scalpers.
[source 9 to 5 Mac]
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