TechCrunch reports that according to Italian blog Fanpage, Apple has acquired Redmatica - a startup based in Correggio, Italy that develops digital music-editing apps such as Keymap Pro, AutoSampler and ProManager.
Fanpage has also managed to get hold of a document from the Italian communications regulator AGCOM, which seems to confirm the news.
MacStories provides some more details on the acquisition based on information available in the Italian document:
The document
notes how Redmatica’s worldwide revenue in 2011 has been under €1
million, with, surprisingly, no revenue (“fatturato”) coming from Italy.
Apple, on the other hand, reported, according to the document,
approximately €77,6 billion revenue worldwide in the fiscal year 2011
(2010/2011 as noted in the document), €19.9 billion in the European
Union, and “over €1 billion” in Italy alone.
As for the DAW
software, the AGCOM filing notes how Redmatica holds a share less than
1%, while Apple holds around 10/15% among “several and qualified
competitors”. The document explains how DAW software may fall under the
category of “business software”, as DAW applications allow for
recording, editing, mixing, and playback of digital music, and are
typically used by sound professionals, but also “prosumers” (“expert
amateur users” in the document), musicians, and DJs.
Federico Viticci of MacStories
also notes that Apple is likely to get a go-ahead from Italian
authorities as AGCOM believes that acquisition should be safe for
competition as Apple is not a big player in the “DAW” (Digital Audio
Workstation) space.
It is not clear how much Apple has paid
for Redmatica or how Apple plans to use Redmatica expertise in its
existing suite of digital audio applications.
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