As per analytics firm Chitika Insight's
newly released report, iOS devices accomplished this feat, this month
with 8.15 percent of all web traffic as compared to the Mac's 7.96
percent share.
Chitika analyzes traffic on its ad
network based on browser user agents, and extrapolates it to estimate
traffic on the entire web.
From the report:
The data shows that the web market
shares of iOS and OS X have been converging steadily since August. iOS
has been posting regular gains, and has experienced an overall growth of
nearly 50%, whereas OS X has seen its market share decline by 25% since
a high point in September. February marks the first point where a
reversal in position can be seen in the respective operating systems.
iOS passes Mac OS with 8.15% of all web traffic, whereas Mac OS only
sees 7.96%.
Ad blocking plugins on desktop browsers
may skew the data in favor of iOS devices, but data from Chitika is in
agreement with similar data from Net Applications for the same period.
Chitika offers two possible reasons behind this development:
Apple's habit of launching cutting edge gadgets year after year is driving consumers to newer products. Combining this aspect with the similar functionality of iOS devices and a lower price point, it may be that consumers are choosing to go mobile, instead of purchasing more expensive Apple computers. Alternatively, the shift towards an on-the-go lifestyle could be driving mobile device purchases by the consumer, and thereby driving the corresponding increasing in mobile web usage.
An interplay of the factors mentioned
above, along with the ease in which (online) content can be consumed on
devices like the iPad and iPhone, contribute to increased usage of iOS
devices on the internet.
Do you agree with this data?
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