As we reported earlier, the survey found that, one in every two people planning to buy a smartphone in the next 90 days, have their eyes set on an iPhone. Compare that to only 13 percent who want to buy a Samsung device, and 7 percent who say they'll buy a Motorola smartphone.
The trend is a bit more interesting.
Although Apple's demand suffered the highest drop when compared to
similar figures from September last year, it's the highest the company's
ever been, two months after an iPhone launch:
Apple has never dominated smart phone planned buying to this extent more than two months after a major new release.
Samsung, meanwhile, registered the
highest gain in consumer interest going from 5 percent in the month of
September last year to 13 percent in December.
Another key part of smartphone ownership is, how satisfied users are.
According the survey, 75 percent of
iPhone owners are "very satisfied" with their device. The companies that
come closest to Apple's ratings are Samsung and HTC, both with a
satisfaction rating of 47 percent.
47 percent of Android users were satisfied with their device, as compared to a 75 percent satisfaction rating of iOS.
Windows Phone satisfaction ratings were in the middle of the two, with
55 percent of customers "very satisfied" with their purchase.
The post-purchase treatment of Android
users by the trio of Google, manufacturers and carriers has been
severely criticized in the recent past. Despite multiple attempts at
trying to facilitate newest Android releases being pushed to users, most
handsets still remain stuck on outdated versions of Android. This has got to be one of the major reasons for Android's low satisfaction rating.
[source Loop Insight]
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