Thursday, May 17, 2012

Apple Grabs Record 8.8% of Worldwide Mobile Phone Market; But Slips to Second Place in The Worldwide Smartphone Market in Q1 2012

Research firm International Data Corporation (IDC) reports that vendors shipped 398.4 million units in 1Q12 compared to 404.3 million units in the first quarter of 2011.

Based on these estimates, Apple grabbed a record 8.8% of the mobile phone market compared to 8.7% market share in the last quarter.

According to IDC, the worldwide smartphone market grew 42.5% year over year in the first quarter of 2012. If you only considered the smartphone market then Apple grabbed 24.2% of the market share, recording a year-voer-year growth of 88%.

However, Samsung continued its stellar performance thanks to its portfolio of Android-based smartphones, recording a year over year growth of  267%. Samsung not only dislodged Apple as the top smartphone vendor in the last quarter, it also dislodged Nokia to become the top mobile phone vendor during the quarter, shipping 42.2 million smartphones compared to Apple's 35.1 million iPhones and 93.8 million mobile phones compared to Nokia's 82.7 million phones.
Apple Grabs Record 8.8% of Worldwide Mobile Phone Market; But Slips to Second Place in The Worldwide Smartphone Market in Q1 2012
Apple Grabs Record 8.8% of Worldwide Mobile Phone Market; But Slips to Second Place in The Worldwide Smartphone Market in Q1 2012_1
Apple slipped to second place in the worldwide smartphone market and third place in the the worldwide mobile phone market during the quarter.
"The race between Apple and Samsung remained tight during the quarter, even as both companies posted growth in key areas," said Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends program. "Apple launched its popular iPhone 4S in additional key markets, most notably in China, and Samsung experienced continued success from its Galaxy Note smartphone/tablet and other Galaxy smartphones. With other companies in the midst of major strategic transitions, the contest between Apple and Samsung will bear close observation as hotly-anticipated new models are launched."

Apple will find it regain the top place in the worldwide smartphone market at least for the next two quarters with the launch of Samsung's next generation Galaxy S smartphone later this week.

0 Comment

Post a Comment