Hot on the heels of announcing plans to launch its 4G HSPA+ network by the end of the year and 4G LTE network in 2013, T-Mobile USA has launched a new ad campaign dubbed "Alter Ego".
In the latest TV commercial, T-Mobile USA compares the iPhone 4S on AT&T's network with devices on its 4G network.
iPhone 4S supports 14.4 Mbps HSDPA,
which is marketed by some carriers like AT&T as "4G" technology even
though technically speaking it's not "4G". In fact, iOS 5.1 or later
reports the network indicator on the iPhone 4S as "4G" on AT&T's network, so this may not be an unfair comparison.
T-Mobile USA announced earlier in the
week that they plan to launch their 4G HSPA+ network by the end of the
year, which will support Apple's iPhone.
Currently, more than a million unlocked iPhone users that use T-Mobile USA's network can use only the slower EDGE network as the iPhone is not compatible with T-Mobile's 3G network due to its unique band technology.
T-Mobile "Alter Ego" ad campaign isn't
targeting just AT&T, it has taken a dig at Verizon and Sprint as
well on their Test Drive website.
They are inviting users to take a test drive of their 4G network, where
they've compared their 4G devices with iPhone 4S on Verizon, Sprint and
AT&T. The test drive shows how Samsung Galaxy S II - a 4G device on
T-Mobile's network streams Netflix much faster than iPhone 4S on
AT&T (takes 70% more time to start streaming), Verizon (takes 3
times more time to start streaming) and Sprint (takes 4 times more time
to start streaming).
Check out the TV ad below and let us know what you think:
How much faster
is T-Mobile's 4G network compared to the iPhone 4S on AT&T's
network? Don't blink or you may miss it. Now see how much faster our 4G
speeds are for real at tmobile.com/testdrive.
[via 9to5Mac]
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